Tuesday, December 1, 2009

Dereon Clothes - High Urban Fashion for Women

By Julian Kwandez

It is true that in the entertainment world, a lot of singers, rappers, and actors have a signature clothing line. Few however, have brought the class, sensuality, and sophistication found in the House of Dereon clothing line. Founded in 2006 by mega superstar Beyonce, the talented singer, writer, dancer, and actress rallied some talented people to help her create her clothing company. At the helm with Beyonce is Tina Knowles, Beyonce's mother and a seamstress, who is responsible for most of the fashions worn by Beyonce and the now defunct Destiny's Child.

The genesis of the Dereon fashion line came from the buzz around Tina Knowles designs worn by Beyonce. The name of the company was taken from Beyonces grandmother, Agnez Dereon, a successful seamstress in her day. Agnez would make custom tailored pieces for private clients in Louisiana and became well known for her designs. The look of the House of Dereon Clothing is inspired by the different generations to which these women belong: Agnez's era in the 40s, Tina's era in the 70s and the contemporary era of Beyonce.

The mix of retro and vintage styles incorporated with modern hip hop influences and elements from Beyonce's Creole ancestry make for a one of a kind line that has quickly resonated with fans and achieved acclaim from fashion critics. Beyonce and her sister, Solange, model Dereon clothing, but Beyonce is more than just a model or figurehead. She also assists and contributes design ideas to the items featured at the House of Dereon.

Plus size women will love Dereon Curvelicious. These jeans will appeal to women with curvier hips and bottoms. The junior line features more moderately priced items for a younger age group.

Bright colors and patterns, studs and luxury materials are used to create a signature look. Boot cut and skinny jeans, printed baby doll tops, cropped denim jackets, hoodies, pencil skirts and jumpsuits are included in Dereon clothing, along with handbags, sunglasses, hats and active wear.

Dereon shoes are stylish and ultra feminine and the line includes sneakers, sandals, boots, and stilettos. The prices are affordable and lower than the other designer brand names. It was important to keep the prices reasonable for consumers while ensuring quality, luxury, and the couture touch, states Tina Knowles. So if you are looking for a hot new style to take to the street, take a look at Dereon clothing.

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