Monday, December 21, 2009

The Mapes Hotel: Reno's Lost Art Deco Jewel

By Ross Everett

On January 31, 2000, the historic Mapes Hotel in Reno was imploded by 75 pounds of explosives tucked into the art-deco structures support columns. The destruction of the Mapes put an end to years of efforts to preserve the building via lawsuits, redevelopment proposals, and grass roots action. The National Trust for Historic Preservation took up the cause of the Mapes, and challenged the destruction in a suit that eventually reached the Nevada Supreme Court.

While the logic and necessity of demolishing the Mapes is very questionable, one thing that is certain is that the hotel was an important part of Northern Nevada history. The opening of the Mapes in'47 ushered in a new era in casino gambling, and changed the economy and way of life in Nevada forever. The Mapes was actually the first property in the country to combine a hotel, casino and live entertainment under the same roof. It also became the hotel of choice for celebrities staying in Northern Nevada. Clark Gable and Marilyn Monroe stayed at The Mapes during the filming of 'The Misfits'. Joseph McCarthy, America's famed anti-Communist crusader, admitted to a reporter over cocktails in the Mapes Lounge that he really didn't have a list of Communists in the US despite his frequent and vitriolic insistence to the contrary.

During the 'Rat Pack' era of the 50's and 60's it became along with the Cal-Neva Lodge in Lake Tahoe the place to be seen in Northern Nevada. The 11th floor, window walled Sky Room Lounge hosted performances by a roster of entertainment legends including Frank Sinatra, Sammy Davis, Jr., Dean Martin, Louis Prima, Keely Smith, Milton Berle and Mae West. Downtown Reno struggled during the'60's and 70's but the Mapes continued to prosper. The hotel finally closed in'82, due to financial problems experienced by the Mapes Family brought about by their other Northern Nevada casino holdings.

While the last twenty years brought an amazing boom in the population and economy of Southern Nevada, the Northern part of the state didn't see much of it at all. For that reason, the urgency of destroying the Mapes is even more questionable. In the Las Vegas area, its easy to justify the demolition of older hotels with simple economics--the older properties simply can't compete in the current mega-resort dominated marketplace. Furthermore, the insane valuation of the land on which they sit makes it financially unfeasible to preserve them as pop culture museums.

This is not the case in Reno, where land and buildings for development in virtually every casino area are abundant. The official reason that the Mapes had to come down was that the city needed the land--which sits along the banks of the Truckee River--to expand its riverside district of art galleries, restaurants and shops. The revitalization of downtown Reno is definitely needed and a legitimate goal, but at the same time it is hard to think that the Mapes was a barrier to this. Indeed, a number of proposals for redevelopment including office space, artists lofts and upscale senior housing would have probably served to enhance the livability of the downtown area. For whatever reason, the City Redevelopment Authority wouldn't approve any of the proposals and the fate of the Mapes was sealed.

The behavior of the City Redevelopment Authority throughout the process has come into question. Overlooking the Truckee River, the hotel was perfectly placed between the downtown casino area and the riverfront district. In'96, the city purchased the htoel and began accepting proposals for redevelopment. Despite receiving a number of proposals that made sense both in terms of their financial workability and positive impact on the downtown area, the City Redevelopment Authority nixed all of them and insisted that the hotel be razed.

Following the 2000 demolition, the lot remained vacant for over a year until a temporary ice skating rink was hastily constructed the following winter. The site now houses a permanent ice skating rink which, while not a bad use for the land, isn't the sort of game changing improvement suggested by the City Redevelopment Agency and their adamant insistence that the building be demolished. To the contrary, it appears they had no specific plan or even general idea of what to do with the land but for some reason wanted to see the hotel come down. This has led to all manner of speculation, ranging from financial self interest to a rumor that the structure was 'haunted' and needed to be destroyed to forestall future paranormal activity in Washoe County. Whatever the reason, the city of Reno lost a valuable landmark that played a significant part in the economic growth of the entire state.

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