Friday, November 13, 2009

When You Don't Get Signed, You Will Have to Promote Your Own Classical Album

By Arthur Cundy

If you don't get signed by a record company in the beginning of your career, try to keep your head up and realize that all is not lost yet. Just because you don't have Sony on your record label does not mean that you are not going to be successful. You can still create your own success by promoting your own classic album.

Very few artists are experienced in this aspect of the industry and when you first start doing it, you can get a bit overwhelmed. To keep things leveled out, you have to make sure that you don't take on too much. Otherwise, you are going to feel like you are strapped into a sinking ship with no chance of getting out.

It all starts with setting a goal for yourself in regards to what you want to achieve with your promotion. After you have that in mind, you can go about putting a game plan together to make that happen. You are much better off breaking everything down into simple steps so that you can see the progression over time and get some satisfaction as stages are completed.

As you move forward on this new venture of yours, you will want to make a press kit. This will be something that you can put out for people to see and that you can give away to all of the new contacts that you will be making. The press kit should contain: all of your contact information (including your website), CD, photos, and a bio.

The key to everything is going to be to make sure that you target the right audience. Assume you are doing a small local show that you want to promote to roll out your new CD. It would make no sense to spend money nationally on something like this. That being the case, try to get some local air time on an appropriate radio station and advertise in local papers.

This point cannot be stressed too much. If you focus your efforts in the wrong area you are only going to be wasting money. When you are working on a tight budget, you need every penny to count. Every cent that you put somewhere where it will do you no good is another penny that you may never get back again.

As all of this is happening, you are going to continue to make new contacts. It is of the utmost importance that you make sure that you get them your contact information and that you in turn get theirs. You never know when someone's name will come up in the future and how they are going to be able to help you out. It is a daunting task to take all of this on by yourself, but stay focused and organized and you should be able to pull it off.

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